Cross-border wealth that sits in international financial centers – sometimes dubbed “offshore” – rose by 8.7 per cent in 2024 from a year earlier, accelerating from the prior four-year average pace of 6.3 per cent, according to Boston Consulting Group. The US also performed strongly in cross-border terms. The study showed that organic growth in firms has been tough, and that universal banks are more likely to win client business.
The three largest booking hubs – Switzerland, Singapore and Hong Kong – grabbed more than half of all new cross-border wealth. Several midsized hubs such as the United Arab Emirates showed strong momentum. In the UK, however, growth was slower. The US performed strongly in percentage growth in 2024, rising by more than 10 per cent from 2023.
Singapore led all centers with 11.9 per cent growth, driven by strong net inflows from China, India, and across Southeast Asian markets. The UAE, the US, and Hong Kong also featured strongly. The data appeared in BCG's Global Wealth Report 2025: Rethinking The Rules For Growth.
Switzerland posted moderate 6.0 per cent per cent growth, caused primarily by market performance rather than net inflows.
Source: Boston Consulting Group
The data underpins why such centers continue to attract an influx of wealth managers, private banks, fiduciary services firms, accountants, lawyers and tax advisors. Singapore and Hong Kong, for example, have been busy building structures to attract family offices, while Switzerland’s political neutrality and political stability remains a draw.
Totals
Global net wealth reached $512 trillion in 2024, growing by just 4.4 per cent – below the 5.3 per cent average growth recorded in the prior four years. This muted topline result masks sharper contrasts underneath. Financial wealth rose by 8.1 per cent, buoyed by momentum in global equities, while real assets fell by 0.4 per cent and liabilities grew by just 0.2 per cent, dragging down overall net wealth growth.
Wealth managers grew their AuM by 13.0 per cent, outpacing growth in overall financial wealth. They benefited from strong exposure to high-yielding asset classes and higher growth in the high net worth segments relative to mass and affluent investors.
However, wealth managers’ revenue didn’t keep pace, rising by 7.1 per cent. As a result, revenue per AuM slipped slightly. Even so, many firms reduced costs in parallel, helping maintain a steady cost-to-income ratio of 75 per cent.
North America was the strongest engine of financial wealth creation in 2024, expanding by 14.9 per cent – propelled by a 23 per cent rise in the S&P 500. Asia-Pacific followed with 7.3 per cent growth, supported by robust performance in China, India, and ASEAN economies. In contrast, Western Europe lagged, posting just 0.8 per cent growth, partly caused by the fall of major currencies against the dollar.
Looking ahead, Asia-Pacific is forecast to lead global financial wealth expansion, with projected growth of about 9 per cent annually through 2029 – ahead of North America and Western Europe .
Organic challenge, and universal bank advantage
The BCG report identified a “critical weakness” – slow organic growth in AuM. It also found that universal banks perform more strongly than “pure-play” firms in generating organic growth.
“The forces that powered asset growth over the past decade are shifting. Bull markets have softened. M&A integrations remain complex and costly. And firms that once expanded by hiring seasoned advisors and absorbing their books are now confronting diminishing returns: experienced advisors are in short supply, and nearly half of new hires fail to deliver their initially-agreed business case. As a result, organic growth matters more than ever.
“Yet many wealth managers are struggling to raise it. As one senior executive told BCG, `More than 80 per cent of our net new assets over the last five years came from newly hired-advisors – not from the teams already in place.’
“Organic growth accounted for only a small share of total asset growth over the past decade. Yes, wealth managers have made progress on efficiency. Global cost-to-income ratios fell from 78 per cent to 75 per cent on average – driven largely by the top quartile, where the average dropped from 69 per cent to 64 per cent,” the report said.
The report’s findings have implications for business models, such as universal banks covering a range of functions, versus more “pure play” firms concentrating entirely on private banking or wealth.
“On the surface , pure plays appear to outperform, with AuM growing at close to 8 per cent annually over the last decade, slightly ahead of the 7 per cent seen at universal banks. But that topline figure hides a deeper issue. Only 15 per cent of pure-plays’ growth came from net new assets generated by existing advisors – compared with 32 per cent for universal banks," the report said.
BCG said universal banks have "built-in" advantages to help organic growth, such as internal referrals; retail banking channels; capital strength, and recognizable brands.
The future
Looking ahead, BCG said it expects Switzerland, Hong Kong, and Singapore to capture nearly two-thirds of all new cross-border wealth through 2029. Switzerland will remain a top destination for clients from Western Europe and the Middle East, while Latin American investors will continue to channel most of their cross-border wealth into the US. In Asia-Pacific, Singapore and Hong Kong will lead inflows. The UAE is poised to maintain strong growth, the report said.